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Sonar – Costless Amazon Keyword Tool

Amazon keyword research tool that helps Amazon sellers, vendors, and agencies detect all relevant keywords for their businesses, increase product list visibility, and ameliorate Amazon SEO.

180+ One thousand thousand Keywords

Generated past existent Amazon shoppers in multiple languages

Reverse ASIN Lookup

Our Amazon keyword tool can identify and track competitors' keywords

Easy to Outset

100% free Sonar version available – signup is not required

How does Sonar keyword tool piece of work?

Sonar is a continuously updated database of Amazon 'product / keyword' combinations plus the keyword tool.

The tool merely includes keywords for which the ASIN is ranking on the 1st page of Amazon search results at the time of the nigh recent database update. If a product is relatively new and/or is non ranking well, it may non be a part of the Sonar still.

The keyword database contains customer search queries across all product categories that accept been entered into Amazon – other sources like Google are not taken into business relationship.

How does Sonar summate search book of keywords on Amazon?

Amazon itself doesn't provide any keyword search book data. So, nosotros have developed a prediction algorithm that calculates the probability of keyword appearance along with many other primal parameters.

Result? Our customers can encounter existent-life search book for each search query in the Sonar database.

Which Amazon marketplaces does your Amazon keyword tool encompass?

Sonar is available internationally for the Amazon The states and Amazon Eu (DE, UK, FR, ES, IT) and we're planning to expand to the remaining marketplaces besides.

Earlier you start keyword research…

Amazon A9 Algorithm

The Amazon algo generally ranks products in two unproblematic steps:

i. Keywords – Does my product rank at all?

First, Amazon determines if your product can bear witness up for a specific search term in the search results. Your listing has to contain all keywords from a search query to appear. Amazon looks at the keywords in the following fields of your product listing:

Title
Description
Bullet points (likewise called 'highlights' or 'attributes')
Backend keywords ('search terms' or 'generic keywords')

2. Functioning – How well is my product ranking?

In the second pace Amazon determines the keyword specific ranking position of your product. For this Amazon looks at the performance history of your product, click-through rate (CTR), conversion rates (CR) and sales. The ameliorate your product performs, the better information technology will rank. That'southward why copy and images tin can meliorate your ranking by improving your performance.

Amazon Ranking Factors

Hither are some of the factors – either about improving your product keywords or performance (CTR, CR, sales) – worth considering when optimizing your production's ranking:

Keywords: Make sure you accept all relevant keywords in your production listing, i.e. in backend keywords, title, bullet points or description
Additional data fields are used for the Amazon search sidebar filter. Make full them out to get visible in filtered search results
Product re-create: Create keyword-rich merely appealing and like shooting fish in a barrel-to-read product texts explaining your products' USPs for an informed ownership decision
Create professional product images to illustrate dissimilar aspects of the production regarding benefits, lifestyle, etc.
A+ content: Use it to tell the story of your product, product selection and make in a more than engaging way
Rails & manage reviews, provide stellar client service
Vary prices to run across what works best for your product

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Amazon Listing Optimization

Afterward researching your target search terms with Sonar keyword tool, yous'd need to add them to your product listing on Amazon and optimize it. Offset, focus on optimizing for conversion in the fields visible on the production page:

Utilize your keywords in the title, description and bullet points
Search terms in A+ Content are not considered for Amazon rankings
All fields have the same weight and relevance for the Amazon algorithm

Second, add your words to the 'backend keywords' field on Amazon (non visible on the listing page):

Do not use more 249 bytes including spaces and punctuation
You but demand to use every unique word once – no demand for repetition
Employ space as separator (e.m. 'wallet leather blue', not 'wallet leather wallet blue')

Afterwards successfully finishing your inquiry and list optimization, it's important to find how your rankings develop over time on Amazon. In general, keywords are a decisive factor for product visibility and in driving traffic to your production listing folio. The Sonar Amazon keyword tool helps you to place all relevant keywords to maximize visibility.

Keywords in Amazon PPC campaigns

The Amazon PPC model uses keyword or ASIN targeting to match buyers' search queries with the relevant Brands ads or Sponsored Products. An unoptimized keyword strategy potentially brings budget risks – you tin waste matter money bidding on keywords that don't convert.

All this means that simply using Amazon Ad is non enough to increment profit or proceeds exposure.

Yous have to use your keywords with maximum possible efficiency – click the tab 'Keyword Friction match Type' for details.

'Search terms' refer to search queries that shoppers are using along their user journey while 'keywords' refer to what sellers bid on in their PPC campaigns. Depending on the lucifer blazon, one keyword tin encompass multiple search terms:

– Broad match: search terms incorporate all components of a keyword in any order
– Verbal: terms match keyword word by word (same word order and components)
– Phrase: search terms contain all components of your keyword in the aforementioned lodge

Within a manual campaign, yous can refine advert targeting past finding the optimal combination of match types.

PPC keyword technique that efficiently fits your product / business is a powerful tool to aid yous control advertizing costs on Amazon. However, there are a variety of factors that can influence the profitability of PPC campaigns.

While targeting proper keywords and constantly improving upon them, yous can miss insights on your real ad waste level or sales potential.

And then, nosotros've developed another useful tool for you lot – Request a free study that grades your Amazon advertising performance below.

Is Your Competitor's ACoS lower than yours?

Clarify your Amazon Ad Business relationship performance for Free.

Analyze Your Account

Ready for a keyword research?

Compared to other Amazon keyword tools like Merchant Words or Keyword Inspector, Sonar offers a comprehensive set of features including:

Search Volume

Our keyword tool gives you the Amazon search volume for each keyword displayed¹

Opposite ASIN Lookup

Enter the ASIN of a competitor'south product and the tool volition give you a list of keywords that product is ranking for

Keyword Translator

Find Amazon keywords in your language

Back to Sonar

1 — Available in 2021. Contact us for details

Source: https://sellics.com/sonar-amazon-keyword-tool/

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